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About

A hands-on UX leader with a systems mindset

I lead UX for complex digital products in Saudi Arabia. My work connects experience strategy, design systems, governance, and implementation awareness so the quality of a decision survives from discovery to the released product.

19+
Years of experience
Government
& enterprise platforms
Design-to-Code
Implementation awareness

Areas of specialization

  • UX Leadership
  • Government UX
  • Design Systems
  • DesignOps
  • Product Design
  • UX QA & UAT
  • Accessibility
  • Engineering Collaboration

Selected achievements

Selected achievements

01

Scalable design system

Leading the creation and evolution of a design system connecting consistency, accessibility, and governance across digital products.

02

Unified student portal

Brought 15+ academic services into one entry point for Majmaah University students.

03

Cross-functional government delivery

Led UX/UI within a four-person team to deliver the Human Rights Commission project over five months.

04

Design-to-implementation

Worked directly with engineering in HTML, CSS, JavaScript, and Vue.js to protect implementation quality.

Career timeline

Experience across government, housing, and education

Selected roles showing the progression from interface design and implementation to UX and DesignOps leadership.

  1. Jan 2023 - Present

    UX & DesignOps Lead

    Confidential Government

    Career progression: UI/UX Designer → UX & DesignOps Lead

    Scope: Joined as a UI/UX Designer, contributing to the UX improvement of a large-scale enterprise platform and companion mobile application, while building core components of the design system and collaborating closely with business analysts, developers, and QA.

    Promoted in July 2025 to UX & DesignOps Lead, taking ownership of UX processes, design governance, system-wide consistency, and the ongoing evolution of a scalable design system across digital products.

  2. Feb 2019 - Dec 2022

    UI/UX Designer

    National Housing Company (NHC)

    Scope: Designed wireframes, prototypes, and UI kits for web platforms serving national housing stakeholders. Delivered front-end implementation in HTML, CSS, JavaScript, and Vue.js. Collaborated with analysts, developers, and QA throughout the delivery lifecycle to ensure specifications were met with accuracy.

  3. 2021 - 2022

    UI/UX Designer

    Human Rights Commission (HRC) — Freelance

    Scope: Led UX and UI efforts within a four-person team to redesign the Human Rights Commission's public platform over five months. Accountable for layout redesign, experience improvement, and prototyping — from early sketches through high-fidelity deliverables.

  4. Mar 2016 - Feb 2019

    UX/UI Engineer

    Al-Majma’ah University

    Scope: UX/UI designer and front-end developer for the university e-portal unit. Translated student and staff needs into digital solutions, collaborated with analysts, developers, and QA throughout the delivery lifecycle, and maintained close communication with academic stakeholders on product improvements and new requirements.

  5. Nov 2013 - Feb 2016

    UI Designer

    SURE International Technology - SURE

    Scope: Interface designer delivering digital solutions for government agencies and educational institutions — including the National Guard, Shaqra University, and the Saudi Food and Drug Authority. Worked within a collaborative design team across front-end implementation using HTML and CSS.

  6. May 2012 - 2013

    UX/UI Designer-Developer

    Jazan University

    Scope: UX/UI designer and front-end developer for the university e-portal unit. Gathered student and staff requirements, collaborated with analysts, developers, and QA to ensure delivery met specifications, and engaged stakeholders on product enhancements and new feature requests.

Tools and capabilities

Tools
MyImage
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A short overview of my background and approach